By Bruce Moffat, ICWJ Development Director
This yearâ€™s ICWJ campaign inÂ The Big Share exceeded all expectations. By the early evening of March 1 â€“ the day designated for online giving to benefit Community Shares of Wisconsin member agencies â€“ it was clear that ICWJ would surpass its $2,500 goal. By midnight, both staff and board were pleasantly surprised that we exceeded our Fight for $15 campaign goal by over 50%. The campaign also far exceeded its goal of obtaining 24 donors, at least half of them new supporters, by reaching 85 donors, approximately two-thirds of whom were new to ICWJ.
The 24-hour campaign raised a total of $4,108 from 85 unique donors. Despite its relatively small size, ICWJ placedÂ number 9Â on the overall leaderboard for The Big Share in the number of unique donors and number 11 in the amount of money raised among the 68 organizations participating.
The ICWJ campaign focused on raising money to support local efforts in the global Fight for $15 movement. This year’s appeal included locally-produced videos featuringÂ messages from two MadisonÂ fast foodÂ workers who have been active in the Fight For $15. The workers spoke earnestly and powerfully about the impact that raising the minimum wage to $15 would have on them and their families.
Check out the videos that boosted ICWJ’s Big Share success, thanks to videographer Marian Herzog and Madison Fight for $15 workers Corneil and Blake.